Cornish fishermen rebrand their catches to persuade UK customers to buy them

Cornish fisherman are to cast aside the names of two of their most common catches and rebrand them in a bid to lure in more customers. Local industry chiefs fear the names ‘spider crab’ and ‘megrim’ might be putting customers off. In a bid to drum up more UK business in the wake of Brexit, … Read more

Freeze meanz Heinz! Baked beans will be sold FROZEN as company looks to rebrand tinned snack’s image

Freeze meanz Heinz! Baked beans will be sold FROZEN as company looks to rebrand the tinned snack’s image Move is part of a plan to ‘liberate’ baked beans from their old-fashioned image Food giant will expand the product into new formats – including a frozen option  The push began with the launch of a microwaveable … Read more

Nigel Farage’s plan to rebrand Brexit Party challenged by think tank

Nigel Farage’s plans to rebrand the Brexit Party as anti-lockdown ‘Reform UK’ is being challenged by a think tank with the same name as bosses fear it could ‘undermine’ their work Nigel Farage plans to rebrand the Brexit Party as the anti-lockdown Reform UK Reform think tank has argued the name change could lead to ‘voter … Read more

Nigel Farage’s plans to rebrand Brexit Party as anti-lockdown ‘Reform UK’ challenged by think tank

Nigel Farage’s plans to rebrand the Brexit Party as anti-lockdown ‘Reform UK’ is being challenged by a think tank with the same name as bosses fear it could ‘undermine’ their work Nigel Farage plans to rebrand the Brexit Party as the anti-lockdown Reform UK Reform think tank has argued the name change could lead to ‘voter … Read more

Government slammed for a proposed £7m Highways England rebrand

Highways England is being rebranded as National Highways in a £7 million Government-led move that has sparked outrage. The switch comes just five years after the government-owned company was renamed from Highways Agency on 1 April 2015 – a rebranding exercise that was completed not long ago. The timing of the decision has been heavily … Read more

Uncle Ben’s Rice becomes Ben’s Original as re-brand hopes to ‘put an end to racial injustices’

Mars has dropped the Uncle Ben’s branding and revealed a new name for the rice brand: Ben’s Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticised as a racial stereotype.  Packaging with the new name will hit stores next year. ‘We listened to … Read more

The Godfather series set for ViacomCBS as they plan to rebrand their streaming service to Paramount+

The Godfather TV series in the works as ViacomCBS announces plans to rebrand their premium streaming service to Paramount+ By Kelby Vera For Dailymail.com Published: 17:17 BST, 15 September 2020 | Updated: 17:17 BST, 15 September 2020 One of film’s most iconic franchises is set to get the TV treatment. A Godfather series is in … Read more

Boris Johnson is set to kick-start UK economy as he looks to rebrand his premiership after lockdown 

Boris Johnson will vow to ‘build, build, build’ in a speech that he hopes will redefine his Premiership as the Government seeks to restart the UK economy. The PM is expected to announce the relaxation of the two-metre rule and the reopening of the hospitality sector next week – both to come into force in early … Read more

Duke and Duchess of Sussex will put their plans to rebrand ‘on ice’ amid coronavirus crisis

The Duke and Duchess of Sussex have put all plans to rebrand ‘on ice’ amid the coronavirus crisis, royal expert Camilla Tominey has claimed.  Prince Harry , 35, and Meghan Markle, 38, yesterday shared their final post on the Sussex Royal Instagram account, ahead of officially stepping down as working senior royals today.  The couple, … Read more

It’s so emulsional! Paint firm vows to rebrand its range of pinks

It’s so emulsional! Paint firm vows to rebrand its range of pinks amid fears current names such as Dollface and Girly Girl are sexist Valspar will rename shades called Dollface, Sweet Angel, Girly Girl and Ladylike They will also scrap Shy Girl, Dolled Up, Faint of Heart and Dainty Delight The B&Q stockist are inviting … Read more