How GAP came apart at the seams
You could say I grew up with Gap. In the early 1990s, when I came to London as a student, everyone was talking about its ‘Who Wore Khakis’ advertising campaign. Jack Kerouac, James Dean, Amelia Earhart, Pablo Picasso, Miles Davis and Salvador Dali had all, we were told, worn khakis. Not Gap khakis, obviously, but … Read more