Breaking news
BMW has announced plans for a new Big Brother ‘marketing initiative’ in the UK, using interactive billboards that can identify when a customer in one of its older cars is nearby, and flashes up targeted adverts for its extended warranties. It says the signs use ‘Vehicle Detection Technology’ that can trigger ‘highly personalised, real time … Read more
BMW has announced plans for a new Big Brother ‘marketing initiative’ in the UK, using interactive billboards that can identify when a customer who no longer has a warranty is nearby, and flashes up targeted adverts. It says the signs use ‘Vehicle Detection Technology’ that can trigger ‘highly personalised, real time content’ when a ‘handpicked … Read more
BMW has announced plans for a new Big Brother ‘marketing initiative’ in the UK, using interactive billboards that can identify when a customer who no longer has a warranty is nearby, and flashes up targeted adverts. It says the signs use ‘Vehicle Detection Technology’ that can trigger ‘highly personalised, real time content’ when a ‘handpicked … Read more
Volkswagen has big expectations for its new ID.3 electric car. The zero-emission family hatchback is hitting the UK with a price tag starting from less than £30,000 and is already in huge demand. And to keep orders flooding in, the German manufacturer has unveiled a new advertising campaign to celebrate the car’s carbon neutral production. … Read more