Love conquers all! Luxury bridal label Pronovias donating wedding dresses to ALL hospital-employed brides-to-be working the frontlines of coronavirus
- Pronovias Group (based in Catalonia, Spain), is donating wedding dresses to hospital-employed brides-to-be working on the frontlines of the COVID-19 pandemic
- The group started this program in China at the beginning of this year and has already provided many engaged Chinese nurses and doctors with beautiful wedding gowns
- Pronovias Group Artistic Director Alessandra Rinaudo curated ‘The Heroes Collection’ for all hospital employees, from doctors and nurses to janitors and cafeteria staff
- All hospital-employed brides-to-be who assisted in this crisis are eligible for a free gown from until August 31st, 2020
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Luxury bridalwear, Pronovias Group (based in Catalonia, Spain), is donating wedding dresses to hospital-employed brides-to-be working on the frontlines of the COVID-19 pandemic.
The group started this program in China at the beginning of this year and has already provided many engaged Chinese nurses and doctors with beautiful wedding gowns.
They are now extending their effort to multiple countries worldwide.
Do good: Luxury bridalwear, Pronovias Group (based in Catalonia, Spain), is donating wedding dresses to hospital-employed brides-to-be working on the frontlines of the COVID-19 pandemic
One love: The group started this program in China at the beginning of this year and has already provided many engaged Chinese nurses and doctors with beautiful wedding gowns
The company initiative aims to celebrate their extraordinary and selfless dedication to the fight against this global pandemic.
Pronovias Group Artistic Director Alessandra Rinaudo curated ‘The Heroes Collection,’ a variety of beautiful wedding dresses ranging in price from $1,000 – $5,000) especially for all hospital employees, from doctors and nurses to janitors and cafeteria staff.
She described these workers as ‘soldiers, unrelenting in their battle to heal the sick.’
She continued: ‘it is an honor to show my support and raise awareness for all of these women doing their best to overcome this pandemic. Love will conquer all.’
All hospital-employed brides-to-be who assisted in this crisis are eligible for a free gown from until August 31st, 2020.
For them: Pronovias Group Artistic Director Alessandra Rinaudo curated ‘The Heroes Collection,’ a variety of beautiful wedding dresses especially for all hospital employees, from doctors and nurses to janitors and cafeteria staff
Love: All hospital-employed brides-to-be who assisted in this crisis are eligible for a free gown from until August 31st, 2020
Pronovias CEO Amandine Ohayon emphasized how ‘grateful [we are] for these heroines in hospitals around the world putting their own life at risk to save others´ lives relentlessly.”
She added, ‘Donating our wedding dresses to wonderful women is the least we can do to bring happiness and joy to their wedding day, making them look and feel their best.’
The luxury label has been dressing Hollywood’s elite for decades.
Gina Rodriguez, Louise Roe and Katherine Schwarzenegger wore Pronovias gowns on their big day, as did Pippa Middleton, who changed into one of their stunning creations for her wedding reception.
Ashley Graham and Irina Shayk are also fans.
A-list approved: The luxury label has been dressing Hollywood’s elite for decades. From Ashley Graham to Irina Shayk and even Pippa Middleton, who changed into one their stunning gowns for her wedding reception
Global outreach: The company initiative aims to celebrate their extraordinary and selfless dedication to the fight against this global pandemic
Using the slogan #LoveConquersAll, Pronovias Group wants to share a message of love and selflessness in these times of uncertainty and distress, hoping that, before long, brides will again be able to celebrate their love.
The Heroes Collection will be available exclusively in flagship stores.
Store locations include: Spain (Barcelona, Madrid -Velázquez, Sevilla), Italy (Rome, Milan), France (Paris, Lyon, Marseille) Portugal (Lisbon), United Kingdom (London), United States (New York, Los Angeles, Miami, Houston), and Mexico (Mexico City). In all Nicole stores in Italy.