Muggers face jail after taking Audemars Piguet watch from manager at firm Lord Sugar invested in

Four muggers face jail after snatching £15,000 Audemars Piguet watch from manager at firm Lord Sugar invested in during spate of robberies of designer timepieces

  • Leigh Fitzsimmons was robbed in Shepherd’s Bush Green last year on October 13
  • Adam Alarmeli, Mohammed Laanani, Ouail Lachebi and Oussama Soufi pleaded guilty
  • They were remanded in custody ahead of sentence at Cambridge Crown Court on August 17

Four muggers are facing jail after they snatched a £15,000 designer watch from the manager of a Lord Sugar partner company. 

Adam Alarmeli, 22, Mohammed Laanani, 21, Ouail Lachebi, 22 and Oussama Soufi, 20, targeted Leigh Fitzsimmons for his Audemars Piguet timepiece in west London. 

Mr Fitzsimmons was robbed in Shepherd’s Bush Green last year on October 13. 

Billionaire Apprentice star Lord Sugar invested in Cheshire-based Siteform Flooring Contractors Ltd, of which Mr Fitzsimmons is a senior contracts manager, according to his LinkedIn profile. 

Leigh Fitzsimmons, who is a senior contracts manager at Siteform Flooring Contractors Ltd, was robbed in Shepherd’s Bush Green last year on October 13

Laanani also took a £30,000 Patek Philippe watch from Yaukei Lam in Shepherd’s Bush on August 3 last year. 

He also robbed an unknown victim of a £5,000 Hublot Classic Fusion watch in Knightsbridge last October 13 and took a £600 Samsung A7 from Penka Tsenkova in Elephant and Castle on July 29.  

Laanani also robbed an unknown victim of a £5,000 Hublot Classic Fusion watch in Knightsbridge last October 13

Laanani also robbed an unknown victim of a £5,000 Hublot Classic Fusion watch in Knightsbridge last October 13

The four muggers, all from Algeria, appeared via a nine-way video-link with their lawyers and a translator.

They admitted all robbery charges against them at Southwark Crown Court.  

Alarmeli, Laanani, Lachebi and Soufi spoke to confirm their names and enter guilty pleas. 

Soufi had been granted bail at Westminster Magistrates’ Court last month but has since had it rescinded and does not plan to apply for it again.  

Caroline Allison, prosecuting, said: ‘The matter listed today for a plea and trial preparation on a four-count indictment on which all four appear on count four and Mr Laanani appears on count 1 2 and 3.

‘Guilty pleas are indicated from all defendants. 

Alarmeli, Laanani, Lachebi, and Soufi admitted all robbery charges against them at Southwark Crown Court

Alarmeli, Laanani, Lachebi, and Soufi admitted all robbery charges against them at Southwark Crown Court

‘There are also proceedings in Cambridge where all defendants have also pleaded guilty to offences committed in October last year. All defendants are now in custody.’

Judge Gregory Perrins said: ‘In terms of sentence I’m happy to transfer the case to Cambridge.

‘The case is being transferred that means everything is going to be dealt with on the same day by the same judge where you will appear remotely.

‘You will all appreciate it will be a custodial sentence and you are all remanded in custody until that time.’

Alarmeli, Laanani, Lachebi, and Soufi, all of no fixed address, all admitted robbery and were remanded in custody ahead of sentence at Cambridge Crown Court on August 17.