Olly Murs has apologised for a prank he played on his girlfriend Amelia Tank in a TikTok video.
The singer, 35, has been entertaining his fans with humorous videos amid lockdown but some thought his latest one went too far when he appeared to put his manhood into a pringles can that had the bottom cut out.
Olly wrote: ‘So I’ve had a few days to think about this, and wanted to apologise to anyone who has been offended by my social videos.
Speaking out: Olly Murs, 35, has apologised for a prank he played on his girlfriend Amelia Tank in a TikTok video
Olly wrote: ‘So I’ve had a few days to think about this, and wanted to apologise to anyone who has been offended by my social videos’
‘My intention was only to make people smile and laugh during these trying times. Am wishing you all a great bank holiday remember to #bekind #stayathome’.
When his body-builder girlfriend, 27, reached into the tube the video paused and Olly said: ‘Say hello to my little friend.’
The empty tube was placed in a very suggestive position and Amelia was less than impressed when she reached in.
The Voice judge shared the video to his Instagram with the caption: ‘Pringles now do a variety pack.’
Video: The singer has been entertaining his fans with humorous videos alongside his girlfriend Amelia Tank, 27, amid lockdown but some thought his latest one went too far
Olly quickly trended on Twitter after the prank was uploaded to social media with some viewers less than impressed.
One said: ‘Olly Murs has ruined my day’, while another added: ‘Me after watching that Olly Murs video’ with a clip of a child looking disgusted.
Another video saw the star acting out with Amelia a comedy scene that uses violent language from the 2008 film Step Brothers.
Olly is seen uttering at his girlfriend one of the scene’s famous lines: ‘I want to punch you square in the face’.
Prank: When his body-builder girlfriend reached into the tube the video paused and Olly said: ‘Say hello to my little friend’
Amelia, pictured in bed with Olly, responds with more lines from the Will Ferrell and John C. Reilly film, saying: ‘Hope you stay still when you’re asleep, because I’m putting a rat-trap between your legs’.
Leading UK domestic violence campaigner Rachel Williams, who almost lost her life after being shot by her former partner Darren Williams and saw her teenage son take his own life due to the trauma of her attack in 2011, said the video featuring the couple using violent language ‘weren’t funny’.
Williams tweeted: ‘Not the best message to put out by @ollymurs knowing the epidemic domestic abuse is. Sadly I and others don’t find it funny.’
Reaction: Some social media users were less than impressed with Olly’s video
She told Femail: ‘The Tik Tok video may have been made tongue in cheek, based on Step Brothers, but not all those followers will associate it with that, especially his younger audience.
‘The message Olly and his girlfriend is sharing is violence is okay…It is not! Domestic abuse and violence is an epidemic as we know. He is in a position of influence which comes with it a responsibility.
‘Maybe he will reflect on his video and message. A really bad judgement on his part which could have a damaging effect on his younger audience who could be living in a toxic home, where this is their everyday living.’
Others said the star should be more aware of his huge under 18 fan base. TikTok can be accessed by children aged 13 plus.
Backlash: Another video saw the star acting out with Amelia a comedy scene that uses violent language from the 2008 film Step Brothers
@eilidhfife wrote: ‘I think many kids would get it, but to have a man and woman recreate it puts a whole different light on it. Bad idea.’
@refugemummy added: ‘so disappointed to see your video. A celebrity role model for so many young boys and girls.. you’re teaching the boys it’s ok to be violent towards girls, and the girls to expect to be abused.. not to mention supporting men using excuses for their abusive behaviour.
@nina_mrs_mummy complained: ‘Appalling tik tok video which will encourage boys/men to ignore consent boundaries. Children as young as 9yo have #TikTok a/c’s & would follow him. ‘It feels like we’re constantly firefighting this abuse dressed as “bantz”‘.
MailOnline has contacted Olly Murs for comment.
Scene: Olly is seen uttering at his girlfriend one of the scene’s famous lines: ‘I want to punch you square in the face’