Kylie Jenner gives a sultry display of her new bronde locks

She’s best known for her lustrous raven tresses.

But Kylie Jenner put her newly lightened bronde hairdo on display in a sultry snap posted to her Kylie Skin Instagram account on Friday.

The 22-year-old cosmetics mogul used the post to advertise a new ‘invisible’ sunscreen from her brand.

Eye-catching ‘do: Kylie Jenner, 22, highlighted her new bronde hairdo with a sultry photo posted to her Kylie Skin account on Friday

Kylie gazed seductively toward the camera to show off her impeccably made up face.

Her brown locks, which were highlighted a lighter shade toward her face, were parted down the middle and cascaded down her shoulders.

The Keeping Up With The Kardashians star also wore a strappy white top, though the focus was all on her face.

‘Our brand new invisible face sunscreen launches July 9th,’ she wrote in the caption. 

Testing: In her personal Instagram Stories, Kylie shared short videos of her friends trying out her new sunscreen, which was clear rather than white like most brands

Testing: In her personal Instagram Stories, Kylie shared short videos of her friends trying out her new sunscreen, which was clear rather than white like most brands

Intriguing: Her sister Kendall Jenner's longtime friend Fai Khadra tried out the new sunscreen, which was clear, rather than white

Intriguing: Her sister Kendall Jenner’s longtime friend Fai Khadra tried out the new sunscreen, which was clear, rather than white

Making a change: 'You know when you put sunscreen on and it's all white?' he asked, while Kylie agreed. 'Never again,' he muttered as he applied

Making a change: ‘You know when you put sunscreen on and it’s all white?’ he asked, while Kylie agreed. ‘Never again,’ he muttered as he applied

In her personal Instagram Stories, Kylie shared short videos of her friends trying out her new sunscreen, which was clear rather than white like most brands.

One friend, who wore blue and white striped overalls and a brown fedora, put a generous glob on his face.

‘God, you put so much [on],’ she said, though it appeared to be close to the recommended amount.

‘If you know me, I get burnt 24/7,’ he said, before describing the sunscreen as ‘soft.’

Kylie also fed him other descriptors, including ‘silky.’

Next up was Kendall Jenner’s longtime friend Fai Khadra, who wore a mauve sweatshirt.

‘I like that it’s clear,’ he said after squeezing a line out on his finger.

‘You know when you put sunscreen on and it’s all white?’ he asked, while Kylie agreed. ‘Never again,’ he muttered as he applied. 

Setting the record straight: Kylie was more upbeat about her products than she was on Thursday , when her Kendall and Kylie brand released a statement denying reports that they hadn't paid Bangladeshi workers for making their clothing

Setting the record straight: Kylie was more upbeat about her products than she was on Thursday , when her Kendall and Kylie brand released a statement denying reports that they hadn’t paid Bangladeshi workers for making their clothing

Serious claim: Accusations originally surfaced on ReMake and later on the Diet Prada Instagram account that claimed that the fashion conglomerate Global Brands Group wasn't paying workers

Serious claim: Accusations originally surfaced on ReMake and later on the Diet Prada Instagram account that claimed that the fashion conglomerate Global Brands Group wasn’t paying workers

Wrong place: The sisters claimed their clothing brand was owned by a completely different company, and therefore the allegedly unpaid workers didn't work for them or any company they were associated with

Wrong place: The sisters claimed their clothing brand was owned by a completely different company, and therefore the allegedly unpaid workers didn’t work for them or any company they were associated with

Kylie was more upbeat about her products than she was on Thursday evening, when her and her sister’s Kendall and Kylie brand released a statement denying reports that they hadn’t paid Bangladeshi workers for making their clothing.

‘We would like to address the unfortunate and incorrect rumor that Global Brands Group owns the Kendall + Kylie brand and that we have neglected to pay factory workers in Bangladesh as a result of the COVID-19 pandemic,’ the statement began.

Accusations originally surfaced on ReMake and later on the Diet Prada Instagram account that claimed that the fashion conglomerate Global Brands Group wasn’t paying workers.

The sisters claimed their clothing brand was owned by a completely different company, and therefore the allegedly unpaid workers didn’t work for them or any company they were associated with. 

Gorgeous: In a lighter moment from earlier this week, Kylie again showcased her bronde tresses while also highlighting a new tattoo she got

Gorgeous: In a lighter moment from earlier this week, Kylie again showcased her bronde tresses while also highlighting a new tattoo she got

In a lighter moment from earlier this week, Kylie again showcased her bronde tresses while also highlighting a new tattoo she got.

The reality star posted a selfie while cuddling up with her longtime makeup artist Ariel Tejada.

Eagle-eyed fans noticed on her outstretched arm that she had a tattoo reading, ‘4:43,’ which commemorated the exact time her daughter Stormi Webster, two, was born.

Kylie shares the toddler with her rapper ex Travis Scott, 29. 

Special significance: Eagle-eyed fans noticed on her outstretched arm that she had a tattoo reading, '4:43,' which commemorated the exact time her daughter Stormi Webster, two, was born

Special significance: Eagle-eyed fans noticed on her outstretched arm that she had a tattoo reading, ‘4:43,’ which commemorated the exact time her daughter Stormi Webster, two, was born