Influencer breaches Ad Standards code of ethics with Magnum sponsored post – the third breach

Model Nikki Phillips becomes the latest influencer to breach the Ad Standards code of ethics with her Magnum sponsored post

Model Nikki Phillips is the latest influencer to breach Ad Standards after she created a sponsored post for Unilever’s Magnum ice cream.

The 38-year-old had complaints lodged against her for tagging #MAGNUMluxegOLD, but failing to disclose her relationship with Unilever in a May 7 post.

The breach comes as advertising rules were updated in February by the Australian Association of National Advertisers (AANA) Code of Ethics’.

Oh dear: Model Nikki Phillips is the latest influencer to breach Ad Standards after she created a sponsored post for Unilever’s Magnum ice cream 

The body pursued the breach and said that ‘Influencer and affiliate marketing often appears alongside organic/genuine user-generated content and is often less obvious to the audience.’  

Nikki has since amended the post with the ‘#ad’ hashtag, while her client Unilever admitted that the post did not comply under the new rules.

‘We acknowledge that the post was not compliant as the relationship between Unilever and the influencer was not clear,’ said the consumer goods company.

They continued, ‘we apologise for this non-compliance and have advised Nikki Phillips to edit the post clearly to highlight that it is a sponsored post.’ 

Fixed!: Nikki has since amended the post with the '#ad' hashtag, while her client Unilever admitted that the post did not comply under the new rules

Fixed!: Nikki has since amended the post with the ‘#ad’ hashtag, while her client Unilever admitted that the post did not comply under the new rules

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