DJ D-Nice recently opened up about his meteoric rise to Instagram fame during a recent appearance on the Spout podcast.
The 50-year-old musician gained a large Instagram following at the beginning of the pandemic due to his widely-viewed live DJ sets on Instagram Live, which were entitled Homeschool at Club Quarantine.
The former Boogie Down Productions member spoke about how his audience grew literally overnight and noted that the experience, although welcome, was something that he was not expecting.
Speaking his mind: DJ D-Nice recently spoke about his meteoric rise to success during a recent appearance on the Spout podcast; he is pictured at the 63rd Annual GRAMMY Awards in March
He recalled, ‘I went from 200,000 [Instagram followers] and I woke up the next day and I had 900,000 followers and then like three hours later, I was at like 1.1 million. I don’t know, it was just crazy.’
The beatboxer, born Derrick Jones, did point out that, although he was not prepared for the sudden rise in his audience, he was happy that his fans enjoyed what he was doing.
D-Nice specifically pointed out that the experience was ‘a big jump and it was a big surprise, but the thing that’s great is that it was all natural.’
The rapper went on to detail the early stages of his livestreams, which were mainly comprised of him selecting tracks for his followers to listen to, which were interspersed with personal anecdotes.
Making waves: The musician began hosting livestreamed DJ sets on Instagram Live during the early stages of the pandemic and he quickly gained a large following; he is seen in May
Making an adjustment: During his appearance on the podcast, D-Nice noted that gaining hundreds of thousands of followers virtually overnight was ‘a big jump and it was a big surprise’
‘In the first days, I wasn’t DJing. I was literally just playing music from the computer into my phone. I just had the phone sitting on my laptop and I would just play music and share stories,’ he recalled.
The musician then noted that, when he began performing actual DJ sets, celebrities quickly caught on and began watching his livestreams, which led to a rapid rise in followers.
D-Nice expressed that ‘when I actually hooked up the tables and started playing and that’s when Drake popped in and J-Lo, everyone was trying to figure this out, like, wait, what is this guy doing? Like, what is he doing?’