NBC is bringing back 30 Rock favorites for the network’s upcoming Upfronts special.
Liz Lemon and the gang will return to host the showcase of NBCUniversal projects for the 2020-2021 season, according to The Hollywood Reporter.
The hour-long pre-recorded and scripted special – set to air July 16th – will be taking the place of the traditional in-person Upfronts, where casts, creators, advertisers and the media gather together to preview next year’s offerings.
Rock and roll: The cast of 30 Rock are coming back to host NBCUniversal’s Upfronts special, which is set to air across their networks
Fans of the whip-smart comedy can expect stars Tina Fey, Alec Baldwin, Tracy Morgan, Jane Krakowski, and Jack McBrayer, as well as a few surprises.
The show will get wide exposure, set to rebroadcast across fellow NBCUniversal networks USA, Bravo, E!, Oxygen, Syfy and CNBC following its NBC premiere. It will also be available on Peacock, the NBCUnivesal streaming service.
30 Rock creators Tina Fey and Robert Carlock were thrilled to have the chance to bring their cast back together, saying: ‘We’re all happy to have this excuse to (remotely) work together again for NBC.
‘To quote Kenneth the Page, there are only two things we love in this world, television and everyone.’
Evolving: The pre-recorded scripted special – set to air July 16th – will be taking the place of the traditional in-person Upfronts, where casts, creators, advertisers and the media gather together to preview next year’s offerings
When life gives you Lemon… Fans of the whip-smart comedy can expect stars Tina Fey, Alec Baldwin, Tracy Morgan, Jane Krakowski, and Jack McBrayer, as well as a few surprises
Hitting it out of the Park: The 30 Rock-hosted Upfronts come on the heels of the very successful virtual Parks And Rec reunion from the end of April
The 30 Rock-hosted Upfronts come on the heels of the very successful virtual Parks And Rec reunion from the end of April.
Through the special NBCUniversal and friends were able to raise millions for Feeding America’s COVID-19 Response Fund.
NBCUniversal’s chairman of advertising and partnerships Linda Yaccarino told the public she was excited to see the Upfronts evolve.
‘At NBCUniversal, we’re excited to produce an upfront that reflects a new reality and celebrates our relationship with viewers and advertisers alike,’ she said.
‘Historically, this event is about the future of programming; this year, it’s about the future of our industry—a future where we can meet audiences wherever they are, with the stories that move them. As the old saying goes… when life hands you Lemon, have her host the upfront!’
Thrilled: 30 Rock creators Tina Fey and Robert Carlock said ‘We’re all happy to have this excuse to (remotely) work together again for NBC. To quote Kenneth the Page, there are only two things we love in this world, television and everyone’
Creative solution: NBCUniversal’s 30 Rock special will serve several purposes according to media insiders, drumming up audience interest in upcoming projects and filling up vacant airtime while also serving as an ultra flashy pitch package for potential ad buyers
The 30 Rock crew will also be joined by talent from across NBCUniversal’s family of programming, which includes NBC, Telemundo, USA Network, Syfy, E!, Bravo and more.
NBCUniversal’s 30 Rock special will serve several purposes according to media insiders, drumming up audience interest in upcoming projects and filling up vacant airtime while also serving as an ultra flashy pitch package for potential ad buyers.
While networks usually entice advertisers with events in May, brands have had to pivot in light of the ongoing COVID-19 crisis.
ViacomCBS recently opted for digital presentations while Disney (parent company of ABC, Freeform, ESPN, Lifetime, FX and more) has been courting clients with ‘customized, 30-minute showcases,’ according to The Hollywood Reporter.
The special will air July 16th at 8pm on NBC.
Jack’s back! The special will air July 16th at 8pm on NBC